TriPeaks Clubs
Players play alone. Make them play together.
- Role
- UX/UI and system design, live event design
- Studio
- GSN Games
+10–15%
revenue, retention and session length
The problem
We wanted a cooperative system where players could join clubs and work together to unlock weekly rewards, giving a solo card game a social reason to come back.
What I did
UX/UI and system design
- Built the Club Management system, which streamlined how players discovered, joined and managed their clubs.
- Designed Club Notes, an in-game message board for Club Leaders to post updates to their members.
- Created the reward sequences at the end of club events, so players were recognized and motivated.
- Implemented the Club Shop, where players could spend a special currency on helper items, or real money on gifts for their club.
- Designed Club Contests and Tournaments, ranking clubs on weekly progress and rewarding them by standing.
Live event design
- Designed and balanced weekly club perk events and leaderboard tournaments to drive competition and participation.
- Ran A/B tests and analyzed player data to keep the economy healthy and the features effective.
The result
Clubs drove a 10–15% increase in revenue, retention and session length. As we refined the feature and dug into the data, the metrics kept improving, and expanding it with more leaderboards, store features, Team Quests and event elements boosted its impact further.
